A Business Simulation with an Agent-Based Deliberative Model of Consumer Behaviour
نویسندگان
چکیده
Agent-based modelling, a way to simulate complex systems comprised of autonomous and interacting agents, is perhaps one of the most promising developments in experiential learning. In this paper we present a business simulation where the marketplace is modelled as an evolving system of deliberative (consumer) agents acting as utility maximizers. Concretely, we describe the deliberative-based architecture of our consumer agents and its unique properties. Additionally, we present our preliminary results which suggest participants are better able to understand the simulation when provided with the unique information of the agent-based approach.
منابع مشابه
A business simulation game with an agent-based deliberative model of consumer behaviour
We present an agent-based business simulation game where the marketplace is simulated as an evolving system of autonomous interacting deliberative agents acting as utility maximizers. Consumers are explicitly modelled as deliberative agents with concrete beliefs, intentions and desires who act to accomplish their purchase plans. Simple codification rules at the level of the utility functions of...
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